“Motorsport shapes our brand,” says Thomas Laudenbach, Vice President Porsche Motorsport. “Our heritage in traditional motorsport is unique and is reflected in every Porsche. In the future, we want to be able to say the same about electric motorsport.”
Laudenbach continues: “Compared to other racing series, Formula E offers a very attractive balance between effort and return. It also gives us the opportunity to further develop technical solutions that are relevant to our production sports cars. Among other things, we want to use this operational shift to find and promote new talent at all levels, not just drivers.”
The second team is intended to also be based at the Porsche Development Centre in Weissach. “When marketing the additional cars, we want to create as much independence as possible, not just expand our current presence”, says Laudenbach. “Next year marks 75 years of Porsche Motorsport – a success story that will also be shaped by stories from electric motorsport in the future.”
